The Gamification Company: Human-centric Process for Advanced Learning Curve
As organizations are battling to recover from the COVID-19 crisis, new waves of transformation are washing away the old work traditions. New forms of working and a much challenged economic environment will make organizations rapidly refresh its business processes and reskill the workforce. Gamification process comes as a game-changer to restart the fatigued, disengaged brain to bring conscious behaviours into a state of play. Using gamification principles coupled with other behavioural sciences, The Gamification Company (TGC) strives to bring about sustained, positive impact to the core human processes that are critical to success. TGC is a gamification and technology backed Ideas and Product Company launched in January 2019 as a spinoff from its parent organization, Paathshala Learning Solutions.Blending eLearning and Gamification
Most organizations have a work culture designed and applied in a rigid goal-oriented manner which makes them unable to keep pace with immediate changes. TGC considers a healthy mix of tangible and nontangible rewards strategy as the key to a well-rounded gamification approach. The company employs the process of converting key competencies and skill development programs into gamified modules. TGC devises to develop them as game apps on Android and iOS platform to avail them for the clients on a license basis. TGC has emerged as the go to organization that helps businesses, institutions, and governments solve real problems and with high impact products using human-focused design and gamification principles.
“For organizations such as Roche Pharma and ACG capsules, we have converted their product launch and strategy modules into highly interactive games. After consulting with the organization to help them with gamification strategy to conceptualizing the game board, right until
developing and executing the games as web and mobile device app based modules, we handled the complete value chain,” Sonal Seth, Co-Founder, The Gamification Company.
TGC has categorized its gamification process into two blocks, primarily consisting of Gamification of Business Performance which is led by single platform players with a standard PBL&R strategy. Secondly, Gamification of Learning that includes eLearning platform players and eLearning content developers who are now starting to ride the gamification hype cycle. With an effort to bring together the learner, the knowledge provider, the content, and the end customer on a common platform, TGC developed the M²OST platform for application-based learning. The platform distribute open, wall gardened and hybrid content with ease and instantaneously without any dilution.
The company being at a nascent stage has a strong portfolio of innovation and high impact products. Sonal Seth envisions establishing the company’s capabilities to research, design, develop, and implement scalable products for a mass appeal and sound business logic. Furthermore, the company is looking forward to design thinking and ideation as a key strength to bring the idea to fruition. TGC has started transitioning into becoming a behavioural sciences and gamification led solutions organization. The company expects the knowledge play zone to operate and carve a niche in the high margin, business critical, and transformational solution space.
TGC has categorized its gamification process into two blocks, primarily consisting of Gamification of Business Performance which is led by single platform players with a standard PBL&R strategy. Secondly, Gamification of Learning that includes eLearning platform players and eLearning content developers who are now starting to ride the gamification hype cycle. With an effort to bring together the learner, the knowledge provider, the content, and the end customer on a common platform, TGC developed the M²OST platform for application-based learning. The platform distribute open, wall gardened and hybrid content with ease and instantaneously without any dilution.
TGC has categorized its gamification process into two blocks, primarily consisting of Gamification of Business Performance which is led by single platform players with a standard PBL&R strategy
The company being at a nascent stage has a strong portfolio of innovation and high impact products. Sonal Seth envisions establishing the company’s capabilities to research, design, develop, and implement scalable products for a mass appeal and sound business logic. Furthermore, the company is looking forward to design thinking and ideation as a key strength to bring the idea to fruition. TGC has started transitioning into becoming a behavioural sciences and gamification led solutions organization. The company expects the knowledge play zone to operate and carve a niche in the high margin, business critical, and transformational solution space.
